Asians Appreciate Academic Brandnames

Source: Asia1.com, Jun 2011

HONG KONG- A strong brand name can go a long way in Asia. From watches to cars, clothes to fine artwork, food to handbags – even education.

The offspring of the booming region’s wealthy elite are enrolling in some of the world’s most famous schools and universities. But they don’t have to get on a long-haul flight to do so.

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